How to Promote Your Agency as an Agency Manager

Created by Brittany Crow, Modified on Mon, 30 Oct 2023 at 03:25 PM by Brittany Crow

 Heads up! This article is intended for agency managers.  


Are you trying to find ways to share your agency with the community? Do you want some tips for how to present your agency's profile, Needs, events, etc.? There are several avenues you can take to spread the word of your agency's story to promote volunteer and community engagement! Here we cover: 



Link sharing

Are you looking for your shareable links? You can find them in a few places on your agency manager dashboard and from the front end of the site too! 


Sharing an agency profile page

If you'd like to direct volunteers to your agency's profile page so they can learn more about your agency's goals, mission, and volunteer Needs, then create a custom link in the Edit area. 

1. Go to My Agency > Edit

2. Under Basic Information, create a custom link in the Customize Link field. 

3. Be sure to click Update Agency Info to save your changes. 

  • Already got a link? You can just copy and paste it from here or update the customized portion of the link as applicable! 

4. Copy the link and share it in emails, newsletters, social media posts, etc.! 


Sharing your agency's volunteer Needs

Want to share all of your agency's posted Needs with the community? You can! 

1. Go to My Agency > Needs

2. Scroll to the bottom of the page for a link to your List of Public Needs

3. Copy and paste that link wherever you want to share it with the community. 

So you know: You can also direct volunteers to a specific Need: 

1. Go to My Agency > Needs

2. Click the Need you wish to find a link for. 

3. Copy the Need Link and share it in emails, newsletters, social media posts, etc.! 


Sharing your agency's events

Events and Needs are different things. Needs are the volunteer opportunities that you create for your agency. Events are for volunteers and members of the community—non volunteers—to attend without any volunteer obligation attached. You can share links to your events to try and bring more attention to your agency, showcase what your agency does in the community, and even highlight what volunteers get to do when they volunteer with your agency! 

1. Go to My Agency > Events

2. Click View for the Event you wish to find a link for. 

3. Click the share button and start sharing with your community. 


Social media

Social media is a great way to spread word about your agency to the community. You can share your agency's Needs directly to your social media accounts! You can also copy any of the share links on your dashboard to a social media post too! Be sure to link your social media platforms to your agency profile so volunteers can follow you there too. 

  • You can add, remove, or update your social media links at anytime from from the Edit > Links area of your agency manager dashboard. 

  • These appear on your agency's profile page under the location segment. 


How to share to social media

Do you want to directly share your agency's events, Needs, or profile page to social media? You can use share buttons to post to Twitter or Facebook, or to copy a link to share! 


  So you know: Want to share your Agency, Need, or event to another social media platform? Just click Copy Link and share it to whatever social media that your organization uses! 


Volunteers

Your volunteers can be some of the best marketers on your team! Encourage your volunteers to share information about your agency, post links to Needs on their social media, or bring a friend to the next volunteer Need they sign up for. There are plenty of ways you can tap into this resource while expanding your community reach. 


Best practices for successful promotion

Here are a few best practices to keep in mind for a successful agency promotion: 

  • Use clear titles. 
    • Keep in mind that people may be scrolling quickly through a list of Needs and and events. 
    • Avoid generic titles—like "Volunteers Needed"—and be specific!
  • Include related links. 
    • If you need volunteers to help with an event, include a link to the event in your Needs posting, and vice versa. 
  • Keep paragraphs short.
    • Try to limit paragraphs to 2 or 3 sentences to ensure easy reading on any device.
  • Use formatting. 
    • The Text Editor has options for bold text, headings, bullet points, numbered lists, and more! 
    • Clear and well-executed formatting can make your posts easier to read and respond to.
  • Use graphics. 
    • The ability to upload graphics into a post is another feature of the Text Editor. 
      • You can include event flyers, photos, and other images in your Need and event postings.

Additional resources